Psychological Considerations in Advertising Regulation

Harvard Business Review, March-April 1972, p. 22.

Reprinted in part from the Manchester Guardian by the Los Angeles Times, February 11, 1973.

Kanter Donald L. , “Advertising and the Mexican-American Consumer,” presented to the FCC Anti-Defamation Hearings, Washington, D.C., November 18, 1971.

Bauer Raymond Augustine Greyser Stephen A. , Advertising in America—The Consumer View (Boston: Division of Research, Harvard Business School, 1968); and Bauer Raymond , “The Obstinate Audience,” Ameri-Psychologist, May 1964.

Kanter Donald L. , “The Myth of the Long-Suffering Consumer,” Marketing for Tomorrow … Today, ed. Moyer M. S. Vosburgh R. E. , 1967 June Conference of the American Marketing Association, Series No. 25, AMA (1967), pp. 132–133.

“Study Cites Overuse of OTC Drugs,” Advertising Age, October 16, 1972.

Kanter Donald L. , Monograph No. 91-94 (Washington, D.C.: GPO, 1971), p. 104.

Nicosia Francesco M. , Consumer Decision Processes (Englewood Cliffs, N.J.: Prentice-Hall, 1966).

“Statement Before the National Commission on Marijuana and Drug Abuse,” American Association of Advertising Agencies, Bulletin No. 3049-F, New York, July 27, 1972.

Advertising Age, February 15, 1971.

For a solid discussion of some aspects of this problem see: Myers John G. , Social Issues in Advertising (New York: AAAA, Educational Foundation, Inc., 1971).