Recent Failures in Consumer Protection

Drucker Peter , “The Shame of Marketing,” Marketing Communication 297 (August 19, 1969), p. 61.

Christopherson W. , presented to the National Workshop on Social Marketing, University of Illinois, Urbana, December 1972.

Consumer Advisory Council (Washington, D.C.: GPO, 1963), pp. 23–27.

Aaker D. A. Day G. S. , Consumerism: Search for the Consumer Interest (New York: The Free Press, 1971); Gaedeke R. M. Etcheson W. W. , Consumerism (New York: Harper & Row, Canfield Press, 1972).

Uhl J. N. , “Consumer Education and Protection: A Synergistic Relationship,” in Economics of Consumer Protection, ed. Mather L. L. (Danville, Ill.: Interstate Printers & Publishers, 1971).

Ibid.

Magnuson W. F. Carper J. , The Dark Side of the Marketplace (Englewood Cliffs, N.J.: Prentice-Hall, 1968).

Meadows D. , The Limits to Growth (New York: Universe Books, 1972).

Barber R. J. , “Government and the Consumer,” Michigan Law Review 64 (May 1966), pp. 1203–17; Holton R. H. , “Government Consumer Interest: Conflicts and Prospects,” Changing Marketing Systems, 1967 Proceedings of the American Marketing Association (1967), pp. 15–17.

Withrow J. R. , “The Inadequacies of Consumer Protection,” in 1967 N.Y. State Bar Association Antitrust Law Symposium (Chicago: Commerce Clearing House, 1967), pp. 58–73; and Cohen D. , “The Federal Trade Commission and the Regulation of Advertising in the Consumer Interest,” Journal of Marketing 33 (January 1969), pp. 40–44.

Nader Ralph , “The Great American Gyp,” New York Review of Books 11 (November 21, 1968), pp. 27–34.

American Bar Association, Report of the ABA Commission to Study the Federal Trade Commission (Chicago, Ill., September 15, 1969).

Ibid.

Withrow J. R. , “Inadequacies of Consumer Protection”; Dunkelberger H. E. , “The Fair Packaging and Labeling Act—Some Unanswered Questions,” Food, Drug and Cosmetic Law Journal 24 (January 1969), pp. 17–36.

Kohlmeier L. M. , The Regulators: Watchdog Agencies and the Public Interest (New York: Harper & Row, 1969).

Withrow J. R. , “Inadequacies of Consumer Protection.”

McGhee J. , “Some Economic Issues in Robinson-Patman Land,” Law and Contemporary Problems 30 (1965), pp. 531–51; Dunkelberger , “Fair Packaging and Labeling Act”; and Cohen , “Federal Trade Commission.”

Nader , “The Great American Gyp.”

Kotler P. , Marketing Management (New York: Prentice-Hall, 1968).

Drucker , “Shame of Marketing.”

Sheth J. N. , “A Conceptual Model of Long-Range Multinational Marketing,” Management International Review 12 (1972), pp. 3–15.

Christopherson , at Workshop on Social Marketing.

Boyd H. W. Claycamp H. J. , “Industrial Self-Regulation and the Public Interest,” Michigan Law Review 64 (May 1966), pp. 1239–54; Stern L. , “Consumer Protection via Self-Regulation,” Journal of Marketing 35 (July 1971), pp. 47–53; Levin H. J. , “The Limits of Self Regulation,” Columbia Law Review 67 (March 1967), pp. 603–42; Van Cise J. G. , “Regulation—By Business or Government?” Harvard Business Review 44 (March-April 1966), pp. 53–63; and Turner D. F. , “Consumer Protection by Private Joint Action,” in 1967 New York State Bar Association Antitrust Law Symposium, pp. 36–46.

March J. G. Simon H. A. , Organizations (New York: Wiley, 1958), Chp. 5; and Sheth J. N. , “A Theory of Industrial Buying Decisions,” in Proceedings of AIDS Annual Conference, November 1972.

Levitt T. , “Why Business Always Loses,” Harvard Business Review, March-April 1968, pp. 81–89.

Thorelli H. B. , “Consumer Information Policy in Sweden—What Can be Learned?” Journal of Marketing 35 (January 1971), pp. 50–55.

Bauer R. A. Greyser S. A. , “The Dialogue that Never Happens,” Harvard Business Review, January-February 1969, pp. 122–128.

Business Week, “How Business Responds to Consumerism,” September 6, 1969, pp. 94–108.

Barber , “Government and the Consumer”; and Withrow , “Inadequacies of Consumer Protection.”

Sheth J. N. , “The Future of Buyer Behavior Theory,” presented at the ACR Annual Conference, November 1972.