New Product Planning in an Age of Future Consciousness

Ward E. Peter , “Planning Tomorrow Today Through Successive Focusing,” Journal of Marketing (July 1967), pp. 23–24.

Hanan Mack , “Corporate Growth Through Venture Management,” Harvard Business Review (Jan.-Feb. 1969), pp. 43–61.

Shoen Donald R. , “Managing Technological Innovation,” Harvard Business Review (May-June 1969), pp. 156–168.

Rosen Stephen , “Futuriasis: Epidemic of the 70's,” The Wall Street Journal (May 13, 1971).

Hanan , op. cit., p. 45.

Ibid.

See Winkler Robert L. , “The Assessment of Prior Distributions in Bayesian Analysis,” Journal of the American Statistical Association (Sept. 1967), pp. 776–781.

Helmer Olaf , Analyses of the Future (Santa Monica, California: The Rand Corp., 1965), pp. 62–64.

Rosen , op. cit.

“The Futures Business,” Chemical and Engineering News (Aug. 11, 1969), pp. 71–72.

Helmer Olaf , Social Technology (Santa Monica, California: The Rand Corp., 1965), p. 29.

Brown Rex V. , “Just How Credible Are Your Market Estimates?” Journal of Marketing (July 1969), pp. 46–50.

Jolson Marvin A. Rossow Gerald L. , “The Delphi Process in Marketing Decision Making,” Journal of Marketing Research (Nov. 1971), pp. 443–448.

Jolson Marvin A. Rossow Gerald L. , “The Delphi Process: A Methodology for Solving the Consensus Problem,” in Allvine Fred C. , ed., Relevance in Marketing: Problems, Research, Action (Chicago: American Marketing Association, 1971), pp. 521–522.

Urban Glen L. , “A New Product Analysis and Decision Model,” Management Science (April 1968), pp. 490–517.

Cox Donald F. Good Robert E. , “How to Build a Marketing Information System,” Harvard Business Review (May-June 1967), pp. 150–151.

Tuthill Oliver W. , “The Thrust of Information Technology on Management,” Financial Executive (Jan. 1966), pp. 26–27.