The Consumer Interest: The Role of Public Policy

See, for example, Feldman Lawrence P. , “Societal Adaptation: A New Challenge For Marketing,” Journal of Marketing (35, 54 at 58: 1971).

Pertschuk Michael , Chief Counsel, Senate Commerce Committee, “Consumerism and Environmentalism: Where's It All Going?” Luncheon Address, Southern Forest Institute 1971 Annual Meeting (February 17, 1971).

Quoted by Johnson Haynes , “The Fundamental Problem: Changing Attitudes About Work,” Washington Post (April 18, 1972).

S. 1753, 92nd Cong. 1st Session, May 3, 1971.

“A Marketing Call for Action: A National Institute for Measuring Consumer Issues and Problems and Establishment of Corporate Offices for Consumer Affairs,” Thomas F. Schutte, Wharton School of Finance and Commerce. A paper prepared for presentation and discussion at the Public Policy and Marketing Conference-Workshop held at Northwestern University June 12–13, 1972.

Aaker Day , “Management's Response to Consumerism,” February, 1972.

Testimony of the Cooperative League of the USA, Hearings on S. 1571, 80th Cong. 2nd Sess., 1960, p. 121.