An Approach to Incorporating Societal Preferences in Developing Corporate Action Strategies

“America's Growing Anti-Business Mood,” Business Week (June 17, 1972), pp. 100–103.

Capitman William G. , “Alternate Empirical Approaches to Corporate Social Responsibility,” presented to the Institute of Management Sciences, XIXth Annual Meeting, Houston, Texas, April 1972.

Ibid.

Bass Frank M. Pessemier Edgar A. Lehmann Donald R. , “An Experimental Study of Relationships between Attitudes, Brand Preference, and Choice,” Krannert Graduate School of Industrial Administration, Purdue University, 1971; Green Paul E. Carmone Frank J. , Multidimensional Scaling and Related Techniques in Marketing Analysis (Boston: Allyn and Bacon, 1970); and Pessemier Edgar A. Burger Philip Teach Richard Tigert Douglas , “Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases,” Management Science 17 (February, 1971), pp. 371–85.

See Shocker Allan D. Srinivasan V. , “Linear Programming Techniques for Multidimensional Analysis of Preferences,” Graduate School of Management, University of Rochester, 1972, forthcoming in Psychometrika; Srinivasan V. Shocker Allan D. , “Estimating Weights of Multiple Attributes in a Composite Criterion Using Pairwise Judgments,” Graduate School of Management, University of Rochester, 1972.

Miller George A. , “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” Psychological Review 63 (1956), pp. 81–97.

See Shocker Allan D. Srinivasan V. , “A Consumer based Methodology for the Identification of New Product Ideas,” Graduate School of Business, University of Pittsburgh, 1972.

Stefflre Volney , “Market Structure Studies: New Products for Old Markets and New Markets (Foreign) for Old Products,” Applications of the Sciences in Marketing, eds. Bass Frank King Charles Pessemier Edgar A. (New York: John Wiley, 1968).

New Products and New Enterprises: A Report on an Experiment in Applied Social Science (Irvine, Calif.: University of California, 1971).

Srinivasan Shocker , “Estimating Weights of Multiple Attributes in a Composite Criterion Using Pairwise Judgments.”

Corporate Priorities: A Continuing Study of the New Demands on Business (Stamford, Conn.: Daniel Yankelovich, Inc., 1972).