Improving New Product Planning with GERT Simulation

Pessemier E. A. , New Product Decisions: An Analytical Approach (New York: McGraw-Hill, 1966), Chapter 2.

Freimer Marshall Simon Leonard , “The Evaluation of Potential New Product Alternatives,” Management Science (February 1967), pp. 279–292.

Learner David B. , “Profit Maximization Through New Product Marketing Planning and Control,” in Bass F. M. King C. W. Pessemier E. A. , eds., Application of the Sciences in Marketing Management (New York: John Wiley and Sons, 1968), pp. 151–168.

Massy William F. , “Stochastic Models for Monitoring New Product Introduction,” in Bass F. M. , Ibid., pp. 85–112; also Parfitt J. H. Collins B. J. K. , “Uses of Consumer Panels for Brand Share Prediction,” Journal of Marketing Research (May 1968), pp. 131–146.

Rogers Everett M. Stanfield J. David , “Adoption and Diffusion of New Products: Emerging Generalizations and Hypotheses,” in Bass F. M. , Ibid., pp. 227–250; also, Pessemier E. A. Burger Philip C. Tigert Douglas J. , “Can New Product Buyers be Identified?” Journal of Marketing Research (November 1967), pp. 349–355.

Lavidge Robert J. Steiner Gary A. , “A Model for Predictive Measurements of Advertising Effectiveness,” Journal of Marketing (October 1961), p. 61; and Palda Kristion S. , “The Hypothesis of a Hierarchy of Effects: A Partial Evaluation,” Journal of Marketing Research (February 1966), pp. 13–24.

Charnes A. Cooper W. W. DeVoe J. K. Learner D. B. , “DEMON Mark II: An Extremal Equation Approach to New Product Marketing,” Management Science (May 1968), pp. 513–524.

Urban Glen L. , “Product Interdependencv in New Product Decisions,” in Haas Raymond M. , ed, Science, Technology and Marketing (Chicago: American Marketing Association, 1966); and Urban , “A New Product Analysis and Decision Model,” Management Science (April 1968), pp. 490–517.

Kotler Phillip , Marketing Decision Making (San Francisco: Holt, Rinehart and Winston, 1971), pp. 538–539.

Urban Glen L. , “Market Response Models for the Analysis of New Products,” Proceedings of the American Marketing Association, August 1968 (Chicago: American Marketing Association, 1969), pp. 105–111.

See Alba Manuel S. , Microanalysis of the Socio-Dynamics of Diffusion of Innovation, unpublished Ph.D. dissertation, Northwestern University (Evanston, Ill.: 1967); also Anstutz Arnold E. , Computer Simulation of Competitive Market Response (Cambridge: MIT Press, 1967); also Cook Victor J. Herniter Jerome O. , “Preference Measurement in a New Product Demand Simulation,” Marketing and the New Science of Planning, King Robert L. , ed., (Chicago: American Marketing Association, 1968), pp. 316–322.

Van Slyke Richard M. , “Monte Carlo Methods and the PERT Problem,” Operations Research (September-October 1963), pp. 839–860.

Elmaghraby Salah F. , “On Generalized Activity Networks,” Journal of Industrial Engineering (November 1966), pp. 621–631.

Alan A. Pritsker B. Happ W. William , “GERT: Graphical Evaluation and Review Technique, Part I Fundamentals,” Journal of Industrial Engineering (May 1966), pp. 267–274.

Samli A. C. Bellas Carl , “The Use of GERT in the Planning and Control of Marketing Research,” Journal of Marketing Research (August 1971), pp. 335–339.