Product Management in High Technology Defense Industry Marketing

“Defense Profits Problem: A Question of Semantics?” Federal Contracts Report (March 24, 1969), pp. 1–6.

See discussions of bidding models in Friedman's L. , “A Competitive Bidding Strategy,” Operations Research (February, 1956), pp. 104–112; also, Griesmer H. J. Shubik M. , “Toward a Study of Bidding Processes,” Naval Research Logistics Quarterly (10, No. 1, 2, 3, 1963); and Edelman F. , “Art and Science of Competitive Bidding,” Harvard Business Review (July/August, 1965), pp. 53–66.

Hertzberg J. M. , Vice-President, Marketing Defense Electronics Products, RCA, “Marketing Development in the Defense Business.” Speech delivered at A.M.A. Conference on Defense Marketing, Los Angeles, California, December 9, 1959.

See Fulmer R. M. , “Product Management: Panacea or Pandora's Box,” California Management Review (Summer 1965), pp. 63–74.

The Role of the Product Manager at Curtiss Wright, (Los Angeles: Beveridge Associates, Management Consultants, 1967).