Country Typologies for the Multinational Corporation: A New Basic Approach

Buzzell Robert D. , “Can You Standardize Multinational Marketing?” Harvard Business Review (November-December 1968).

Douglas Susan P. Wind Yoram , “Marketing Practices in Five Countries,” unpublished paper (Philadelphia: Wharton School of Business and Finance, University of Pennsylvania, 1971).

Tryon Robert C. Bailey Daniel E. , Cluster Analysis (New York: McGraw-Hill, 1970).

Sethi S. Prakash , “Comparative Cluster Analysis for World Markets,” Journal of Marketing Research (August 1971), pp. 348–354.

Adapted from a paper by S. Prakash Sethi and David Curry entitled “Application of the BC TRY System of Cluster Analysis for Classifying World Markets,” presented at the Annual Conference of the Western Economic Association (Davis, California: August 27–30, 1970).

The analysis, at this point, has rejected 18 countries for lack of sufficient data.