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References
1.
Rockefeller
David
, address to the Advertising Council, reported in the Los Angeles Times (January 3, 1971 ).
2.
Friedman
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, Capitalism and Freedom (Chicago : University of Chicago Press , 1962 ), p. 133 .
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, “Love That Corporation,” Mountain Bell Magazine (Mountain Bell Telephone Company , Spring 1971 ), p. 24 .
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, quoted in Koppers Foundation (Koppers Company, Inc. ), p. 2 .
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Cole
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, “Management Priorities for the 1970s,” Michigan Business Review (July 1970 ), p. 1 .
6.Committee for Economic Development , Social Responsibilities of Business Corporations (New York : CED , June 1971 ), p. 27 .
7.Ibid. , p. 28 .
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Keith
, “Can Business Afford to Ignore Social Responsibilities?” California Management Review (Spring 1960 ), p. 70 .
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, Social Responsibilities of the Businessman (New York : Harper & Brothers , 1953 ), p. 6 .
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Kenneth
, The Concept of Corporate Strategy (Homewood, Illinois : Dow Jones-Irwin, Inc. , 1971 ), p. 120 .
11.CED , op. cit. , pp. 37 –40 .
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, ed., Preparing Tomorrow's Business Leaders Today (Englewood Cliffs, New Jersey : Prentice-Hall, Inc. , 1969 ), p. 77 .
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, “New Roles for the Campus and the Corporation,” Michigan Business Review (November 1966 ), pp. 2 –3 .
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, “Changing the Social Contract: A Role for Business,” Columbia Journal of World Business (Nov.-Dec. 1970 ), p. 12 .
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George
, “Marketing: The Societal Concept,” University of Washington Business Review (Autumn 1971 ), pp. 31 –38 .
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George A.
, “Should Business Adopt the Social Audit?” The Conference Board Record (May 1972 ), pp. 7 –10 .