For case studies, see SethiS. Prakash, Up Against the Corporate Wall: Modern Corporations and Social Issues of the Seventies (Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1971).
2.
According to a recent estimate, seven major Protestant denominations own more than $155 million worth of stock in fifteen of the largest U.S. corporations. Grapevine (New York: Joint Strategy and Action Committee, Inc., 1971).
3.
CoxHarvey G., “The ‘New Breed’ in American Churches: Sources of Social Activism in American Religion,”Daedalus (Winter 1967), pp. 135–149.
4.
ChamberlainNeil W., Enterprise and Environment: The Firm in Time and Place (New York: McGraw-Hill Book Company, Inc., 1968), pp. 104–105.
5.
MartyMartin E., Righteous Empire: The Protestant Experience in America (New York: Dial Press, 1971), as quoted in Newsweek (January 4, 1971), p. 40.
6.
Ibid.
7.
MeadMargaret, “Introduction,” in Christians in a Technological Era, WhiteHugh C.Jr., ed. (New York: Seaburg Press, 1964), p. 17.
8.
Cox, op. cit., p. 2.
9.
McClellanGraydon E., “The Ministry,” in New Frontiers of Christianity, RaughleyRalph C.Jr., ed. (New York: Association Press, 1962), p. 130.
10.
MartyMartin E., Second Chance for American Protestants (New York: Harper & Bros., 1963), p. 65. The quotations cited in footnotes 8, 9, and 10 were taken from CallahanDaniel, “The Quest for Social Relevance,”Daedalus (Winter 1967), pp. 154–155.
11.
Sethi, op. cit., pp. 324–339.
12.
Marty, op. cit., p. 136.
13.
Cox, op. cit., p. 138.
14.
It might be argued that, since Martin Luther King spearheaded the civil rights marches, the Church was indeed in the forefront of this movement. However, I believe that Dr. King's participation was due more to the ethnocentric value of the issue than to his role as a professional reformer.
15.
Interview with Reverend Robert Terry at the Detroit Industrial Mission, December 14, 1970.
16.
For further elaboration on these points, see SethiS. PrakashVotawDow, “Do We Need a New Corporate Response to a Changing Social Environment?” pt. II, California Management Review (Fall, 1969), pp. 17–31.