Servan-SchreiberJ.J., The American Challenge (New York: Atheneum, 1968), p. 11.
2.
BuellVictor E., “How to Study Foreign Markets,”The Journal of Marketing (July 1958), p. 10.
3.
Mail questionnaires were sent to the chief executives in the top one hundred U.S. firms according to a cross-check between the May 15, 1969Fortune list of 500 largest industrials and the Directory of American Firms Operating in Foreign Countries. Responses were received from fifty firms with every question answered by at least forty respondents; percentage bases thus vary by question, but represent at least an n of 40.
4.
See MindakWilliam A., “Fitting the Semantic Differential to the Marketing Problem,”The Journal of Marketing (April 1961), pp. 28–33; also, RyansJohn K.Jr.HiseRichard T., “Retailing's Unfortunate Image,”Economic and Business Bulletin (Fall 1969), pp. 39–43.
