See AlexanderR. S., “The Death and Burial of ‘Sick’ Products”, Journal of Marketing, 28 (April 1964), 1–7.
2.
See KotlerPhilip, “Phasing Out of Weak Products”, Harvard Business Review, 43 (March-April 1965), 108–118.
3.
“Abandoned Trademark Turns a Tidy Profit for Two Minnesotans”, Wall Street Journal (October 27, 1969), p. 1.
4.
MickwitzGosta, Marketing and Competition (Helsingfors, Finland: Centraltryckeriet, 1959), as related in KotlerPhilip, Marketing Management: Analysis, Planning, and ControlEnglewood Cliffs: Prentice-Hall, 1967), pp. 282–283.
5.
See TalleyWalter J.Jr., “Profiting from the Declining Product”, Business Horizons, 7 (Spring 1964), 77–84.
6.
“The Coming Promotion Scramble”, Generation, 2 (September 1969), 15.
