Product Petrification: A New Stage in the Life Cycle Theory

See Alexander R. S. , “The Death and Burial of ‘Sick’ Products”, Journal of Marketing, 28 (April 1964), 1–7.

See Kotler Philip , “Phasing Out of Weak Products”, Harvard Business Review, 43 (March-April 1965), 108–118.

“Abandoned Trademark Turns a Tidy Profit for Two Minnesotans”, Wall Street Journal (October 27, 1969), p. 1.

Mickwitz Gosta , Marketing and Competition (Helsingfors, Finland: Centraltryckeriet, 1959), as related in Kotler Philip , Marketing Management: Analysis, Planning, and Control Englewood Cliffs: Prentice-Hall, 1967), pp. 282–283.

See Talley Walter J. Jr. , “Profiting from the Declining Product”, Business Horizons, 7 (Spring 1964), 77–84.

“The Coming Promotion Scramble”, Generation, 2 (September 1969), 15.