Marketing Policies in Multinational Corporations

Bauer Raymond A. Gergen Kenneth J. (eds.), The Study of Policy Formation (New York: The Free Press, 1968), pp. 222 ff.

See Fayerweather John , International Marketing (Englewood Cliffs, N.J.: Prentice-Hall, 1965), Ch. 3; and Farmer Richard N. Richman Barry M. , International Business: An Operational Theory (Homewood, Ill.: Irwin, 1966), esp. Chs. 6–7.

See Vernon Raymond , Manager in the International Economy (Englewood Cliffs, N.J.: Prentice-Hall, 1968), esp. pp. 201 ff.

Elements of this point are clearly implied in Aharoni Yair , The Foreign Investment Decision Process (Boston: Harvard University, 1966).

See Green Paul E. Tull Donald S. , Research for Marketing Decisions (Englewood Cliffs, N.J.: Prentice-Hall, 1966), Chs. 2 and 3.