Business and the Mexican-American Community

The term “Mexican-American” is used in the generic sense and includes people of Mexican, Spanish, or mixed-Indian descent.

Batchelder Alan B. , The Economics of Poverty (New York: John Wiley & Sons, Inc., 1966), p. 100.

See, for example, Max Ways, “The Deeper Shame of the Cities,” Fortune, LXXVII:1 (Jan. 1968), 132–135, 205–209; Wall Street Journal, August 16, 1966, and Jan. 4, 1968; and “The Retailers, the Ghetto, and the Government,” Merchandising Week, Dec. 11, 1967, pp. 6–7.

U.S. Bureau of the Census, Current Population Reports: Technical Studies (1966), Series P-23, No. 18.

Ibid.

For an overview of the findings in these two areas and public policy recommendations regarding retailing in ghetto areas, see Sturdivant , “Better Deal for Ghetto Shoppers,” Harvard Business Review, XLVI:2 (March-April 1968), 130–139.

Supermarkets were defined as business units selling mainly food products on a self-service basis with an estimated annual sales volume in excess of $1 million.

Sturdivant and Walter T. Wilhelm, “Poverty, Minorities, and Consumer Exploitation,” Social Science Quarterly, Dec. 1968.

It was not possible to obtain an adequate number of auto dealers within the specific study area. Therefore, additional dealers were selected on the basis of proximity to the two census tracts and shopping patterns revealed in the consumer survey. Both shoppers, however, gave home addresses within the survey area.

Interview with T. Maxwell, Assistant Vice President, Pan American National Bank, Jan. 5, 1967.

“Should Supermarkets Take a New Look at Urban Areas?” Food Topics, XXII:2 (Feb. 1967), 10–23; and “Riot Report,” Merchandising Week, August 28, 1967, p. 12.

“‘Brown Power’ Unity Seen Behind School Disorders,” Los Angeles Times, March 17, 1967, Section C, pp. 1–4.