Evaluation of Trade Show Exhibitions

Nelson Robert M. , “Trade Shows Galore. How to Pick the Right Ones for Your Company,” Industrial Marketing, Oct. 1959, pp. 61–62.

Harris Murry , “How to Evaluate Your Trade Show Program Scientifically,” Association of National Advertisers, Inc., March 1961.

Macon Bette , “Should Trade Shows Be Audited?” Advertising and Sales Promotion, March 1964, pp. 80 ff.

Advertiser Practices in Evaluating Trade Shows and Exhibits (New York: Association of National Advertisers, Inc., 1963).

“How to Get More Value From Trade Show Exhibits,” Industrial Advertising Research Institute, Report 7 (1960).

Harris , op. cit.

Association of National Advertisers, Inc. “November, 1966, Status Report on Trade Show Attendance Audits,” New York; ANA, 1966.

Bachelder J. D. “A New and Better Method for Measuring the Results of Your Exhibit,” Association of National Advertisers, Inc., March 1959.

Becknell James C. Jr. “Specific Measures of Effectiveness,” Association of National Advertisers, Inc. August 1966.

Blumenthal L. “Are Trade Shows Worth It?” Dun's Review and Modern Industry, XXXIX (June 1964), 39–40.

Fosdick John T. “Evaluating the Results of a Show or Exhibit,” Association of National Advertisers, Inc., March 1961.

Phillips J. J. “A New Approach to Show Selection,” Association of National Advertisers, Inc., March 1961.

Prinslow Robert . “A Do It Yourself Method for Appraising Your Exhibit Program,” Association of National Advertisers, Inc., March 1961.

Rathwell John M. “The Commercial Exhibit,” Journal of Marketing, XVIII (Jan. 1954), 271–281.

Simpson Virigil L. “How to Get True Value From Your Trade Shows,” Association of National Advertisers, Inc., Nov. 1961.