SerbeinOscar N., Educational Activities of Business (Washington, D.C.: American Council on Education, 1961), pp. 138–153.
2.
OfieshGabriel D., Programmed Instruction: A Guide for Management (New York: American Management Association, Inc., 1965), contains case histories of a variety of programmed instructional experiments by U.S. companies, e.g., Aerojet-General Corporation, Armco Steel Company, Bausch and Lomb, Incorporated, Chemical Bank New York Trust Company, The Dow Chemical Company, E. I. du Pont de Nemours & Company, First Pennsylvania Banking and Trust Company, General Motors Corporation, The Headquarters Air Force Control System (473L), Humble Oil Company, International Telephone and Telegraph Company, Life Insurance Agency Management Association, Maytag Corporation, Montgomery Ward and Company, Northern Natural Gas Company, The Quaker Oats Company, Raytheon Corporation, Sperry Polaris, Trans World Airlines, Inc., Union Carbide Chemicals Company, Varian Associates, and Zenith Corporation.
3.
HughesJohn L., “The Effectiveness of Programmed Instruction: Experimental Findings,” in MarguliesStuartEigenLewis D., eds., Applied Programmed Instruction (New York: John Wiley and Sons, Inc., 1962), p. 44.
4.
HoltHoward O.ValentineC. G., An Exploratory Study of the Use of a Self-Instruction Program in Basic Electricity Instruction (Murray Hill, N.J.: Bell Telephone Laboratories, 1961), internal report.
5.
HughesJohn L.McNamaraW. J., “A Comparative Studv of Programmed and Conventional Instruction in Industry,”Journal of Applied Psychology, XLV (1961), pp. 225–231.
6.
HickeyAlbert E.AnywyllJean B., Programmed Instruction of Package Billing Clerks (Lexington, Mass.: Information Technology Laboratories, 1961).
7.
LysaughtJerome P., “Programmed Learning and Teaching Machines in Industrial Training,” in MarguliesEigen, op. cit., p. 40.
8.
HickeyAlbert E., “Programmed Instruction in Business and Industry,” in MarguliesEigen, op. cit., p. 291; also RossWilbur L.Jr., “The Industrial Market for Programmed Instruction,” in MarguliesEigen, ibid., pp. 189–197.
9.
HughesJohn L., op. cit., in MarguliesEigen, ibid., p. 44.
10.
GolbergIrving, “Union Carbide Chemicals Company,” in Ofiesh, op. cit., p. 374.
11.
Ibid.
12.
BloomB. S.KrathwohlD. R., Taxonomy of Educational Objectives (New York: Longmans, Green and Company, Inc., 1956), and MagerRobert F., Preparing Objectives for Programmed Instruction (San Francisco, Calif.: Fearon Publishers, 1962).
13.
HollandJames G.SkinnerB. F., Analysis of Behavior (New York: McGraw-Hill Book Company, Inc., 1961). Also BarlowJohn A., “Conversational Chaining in Teaching Machine Programs,”Psychological Reports, VII (1960), 207–209, and VIII (1960), 87 ff.
14.
CrowderNorman A., “Automatic Tutoring by Intrinsic Programming,” in GalanterE. H., ed., Automatic Teaching: The State of the Art (New York: John Wiley and Sons, Inc., 1959), pp. 109–116; and Crowder, “Automatic Tutoring by Intrinsic Programming,” in LumsdaineA. A.GlaserRobert, eds., Teaching Machines and Programmed Learning (Washington, D.C.: National Education Association, 1960), pp. 286–298.
15.
GilbertT. F., “Mathetics: The Technology of Education: I—The General System” (New York: TOR Education, Inc., 1961), mimeo., and in Journal of Mathetics, I:1 (1962); and PenningtonD. F.SlackC. W., “The Mathetical Design of Effective Lessons,” in MarguliesEigen, op. cit., pp. 298–310.
16.
CrowderNorman, “Automatic Tutoring by Means of Intrinsic Programming,” in GalanterE. H., op. cit., p. 114.
17.
SelbyPeter H., Trigonometry Self-Taught (New York: McGraw-Hill Book Company, Inc., 1964), pp. 14–21.
18.
RathGustaveAndersenN. S.BrainerdR. C., “The IBM Research Center Machine Project,” in GalanterE. H., op. cit., pp. 117–130; and “IBM 709 Tutors M.I.T. Students,”AID (Nov. 1961), p. 67.
19.
PenningtonD. F.SlackC. W., in MarguliesEigen, op. cit., p. 299.