Methods of Estimating Consumer Preference Distributions

Thurstone L. L. , “The Prediction of Choice,” Psychometrika, X (Dec. 1945), 237–253.

Ibid., 241–247.

For example, see Boyd Harper W. Jr. Westfall Ralph , Marketing Research: Text and Cases (rev. ed.; Homewood, Illinois: Richard D. Irwin, Inc., 1964), pp. 697–699. This book contains a section entitled “Preference Distribution Analysis.”

Benson , Journal of Applied Psychology, XLVI (Oct. 1962), 307–313.

Kuehn Day Ralph L. , Harvard Business Review, XL:6 (Nov.–Dec. 1962), 100–110.

Consumer and Personnel Studies, Inc., Madison, New Jersey.

Benson , “A Model for the Analysis of Consumer Preferences and an Exploratory Test,” Journal of Applied Psychology, XXXIX (Oct. 1955), 375–381.

Benson , “A Short Method for Estimating a Distribution of Consumer Preferences,” Journal of Applied Psychology, XLVI (Oct. 1962), 307–313.

Ibid., 308.

Ibid., 309.

Benson , “Fitting and Analyzing Distribution Curves of Consumer Choices,” Journal of Advertising Research, V (March 1965), 28–34.

Ibid., 33.

Benson , “Distributions of Consumer Choices for Qualitative Food Characteristics,” Food Technology, XVIX (May 1965), 116–119.

Ibid., 118.

For a discussion of various shapes of consumer preference curves, see Kuehn Day , op. cit., 104–107.

For a detailed discussion, see Day , “Systematic Paired Comparisons in Preference Analysis,” Journal of Marketing Research, XXIX (Nov. 1965).

Day , “Simulation of Consumer Preference,” Journal of Advertising Research, V (Sept. 1965), 6–10.