This article considers how traditional mass media and new information technologies change our thinking about childhood, and the very experience of childhood. It asks questions such as: How does the merchandise of the marketplace, the media and new technologies construct and segment childhood? What should early childhood educators and parents consider in the selection of instructional or entertainment CDs or websites? Four major issues are raised in relation to the ‘information revolution’ and early childhood: concepts of development; media and information technology literacy; critical criteria for software selection; issues of equity and access.
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