This article describes the current trends in public health promotion and education in Latin America and the Caribbean. It gives examples of approaches that work and highlights some of the difficulties of concentrating strictly on the use of mass media communication. Various programs and projects for promoting the safe handling of foods are cited from specific countries and subregions in the Americas. Looking back on what has worked and what has failed, the authors recognize that some advancements have been achieved in improving the public's handling and protection of food, particularly in the tourism sector, and yet many challenges lie ahead for improving upon what has already been done.
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