Latinos are the fastest growing population in the United States. Yet in spite of their growing numbers, the health needs of Latinos are not met, they lack adequate access to health care and lack appropriate health education interventions. This article discusses key factors to be considered in dealing effectively with the health education needs of Latinos. These factors include demographic characteristics of this population; acculturation and its relationship to health practices; major health issues among Latinos and beliefs and practices which influence Latino health. Communication strategies most widely used by Latinos and most credible sources of health information are discussed. Recommendations for effective communication strategies to reach Latinos with culturally appropriate health messages are presented.
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