Writing across the Business Curriculum: An Alternative Means of Developing and Assessing Written Communication Skills

Abstract

For three years, the School of Business explored writing across the curriculum (WAC) approaches for developing written communication skills of undergraduate business majors. In selected classes, instructors stressed links between understanding concepts and being able to write clearly about them, improved design of assignments, and improved feedback to students. Instructors participating in this study concluded that a WAC approach improved the quality of student writing and the applications of course concepts. They also concluded that these improvements carried over to subsequent courses. Students reported using more care in revising drafts and more attention overall, to writing in certain settings. Their attention peaked when the instructor emphasized writing. A minority of students maintained, however, that writing should be evaluated only in writing classes taught by English faculty and that evaluation of writing should not be used to determine the grades they receive on assignments or for the course itself.