This article discusses preliminary results of a National Cancer Institute-sponsored pilot baseline survey in 1989 of smoking knowledge, attitude and habits among black smokers in four major U.S. cities: two in the North (Springfield, Massachusetts and Hartford, Connecticut) and two in the South (Durham, North Carolina and Columbia, South Carolina). It focuses on mass media readership, viewing and listening habits and a preliminary discussion of their application to practice.
Get full access to this article
View all access options for this article.
References
1.
MacCobyN.FarquharJ. W.WoodP. D. and AlexanderJ., Reducing the Risk of Cardiovascular Disease: Effects of a Community Based Campaign on Knowledge and Behavior, Journal of Community Health, 3, pp. 100–114, 1977.
2.
MacCobyN. and AltmanD. G., Disease Prevention in Communities: The Stanford Heart Disease Prevention Program, in Fourteen Ounces of Prevention, PriceR. M.CowenE. L.LocionR. P., and Ramos-McKayJ. (eds.), American Psychological Association, Washington, D.C., 1988.
3.
CarlawR. W.MittlemarkM. B.BrachtN., and LuepkerR., Organization for a Community Cardiovascular Health Program: Experiences from the Minnesota Heart Health Campaign, Health Education Quarterly, 11, pp. 243–252, 1984.
4.
LefebvreR. C.PetersonG. S.McGrawS. A.LasaterT. M.SennettL.KendallL. and CarletonR. A., Community Intervention to Lower Blood Cholesterol: The “Know Your Cholestrol” Campaign in Pawtaucket, Rhode Island, Health Education Quarterly, 13, pp. 117–129, 1986.
5.
McAlisterA.PuskaP. and SalonenJ., Theory and Action for Health Promotion: Illustrations from the North Karelia Project, American Journal of Public Health, 72, pp. 43–49, 1982.
6.
StanekE.PastidesH.DarityW.ElkinsM., City Directories as Sources of Survey Work in Low and Middle Income Black Communities, American Journal of Public Health, 80: 8, 1990.
7.
FlayB. R., Mass Media and Smoking Cessation: A Critical Review, American Journal of Public Health, 77: 2, pp. 153–160, 1987.
