There are estimated to be 600–800 Ph.D. psychologists teaching in today's Colleges of Business Administration (CBA). These behavioralists' influences may account for the rapid emergence of “communication theory” in both CBA curricula and business communication texts. This article suggests an approach that can be useful to those faculty teaching “communication theory” as a new experience and those experienced faculty who may consider it “food for thought.” A case method relating “communication theory” to the students' real world and a multiple-choice testing procedure that forms a theoretical base on which students can build are presented and analyzed.
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