Persuasiveness and Audience Focus in a Nonacademic R&D Setting

Abstract

Participants in a qualitative case study of nonacademic R&D authors were uncomfortable with the idea of persuasion in their writing. The participants thought their reports were more informative than persuasive. Three definitions for “persuasion” emerged: discourse intended to push a reader toward an action; discourse written in a clear, compelling style; and shady, manipulative discourse. When asked whether they owed a greater debt to their audience or to their subject matter, most participants chose subject matter. However, some participants argued that my question posed a false dichotomy, in that serving subject matter was the best way to serve audience.