Television advertising of over-the-counter drugs has been suspected of being a contributing factor in drug abuse among youth. Recent research suggests that these suspicions are ill-founded. What is worse, they focus attention, effort and resources on a factor which is simply irrelevant to the problem.
Get full access to this article
View all access options for this article.
References
1.
U. S. Senate, Consumer Subcommittee on Commerce, The Relationship Between Drug Abuse and Advertising, U.S. Government Printing Office, September 1970.
2.
KramerE. H., A Review of Literature Relating to the Impact of the Broadcast Media on Drug Use and Abuse, Drug Use in America: Problem in Perspective, II: Social Responses to Drug Use, Second Report of the National Commission on Marihuana and Drug Abuse, U.S. Government Printing Office, pp. 568–611, March 1973.
3.
KanterD. L., Pharmaceutical Advertising and Youth: A Monograph Reporting Upon a Quantitative Study, December 1970 (mimeographed).
4.
HannemanG. J., Testimony on Drug Abuse Advertising, Hearings before the National Council of Churches of Christ, November 1972.
5.
MilavskyJ. R.PekowskyB.StippH., Exposure to Drug Advertising on Television and Proprietary and Illicit Drug Use Among Teenage Boys, National Broadcasting Company, 1974 (mimeographed).
6.
Why do American Youth Use Illicit Drugs: A Review of Scientific Research, Oxtoby-Smith, Inc., New York, 1971 (mimeographed).
7.
Why do American Youth Use Illicit Drugs: A Review of Scientific Research, Oxtoby-Smith, Inc., New York, 1972 (mimeographed).
8.
Why do American Youth Use Illicit Drugs: A Review of Scientific Research, Oxtoby-Smith, Inc., New York, 1973 (mimeographed).
9.
BarcusF. E.GoldsteinJ. M.PintoS. K., Drug Advertising on Television, Drug Use In America: Problem in Perspective, II: Social Responses to Drug Use, Second Report of the National Commission on Marihuana and Drug Abuse, U.S. Government Printing Office, pp. 623–668, March 1973.
10.
HulbertJ., Applying Buyer Behavior Analysis to Social Problems: The Case of Drug Use, Columbia University, 1974 (mimeographed).
