Because multimedia presentations are used to communicate diverse ideas, and because they employ various mixtures of media, they have resisted systematic criticism. A functional/experiential approach to analysis and judgment of these programs is recommended. Such a system would emphasize the structure and style of the presentation, its technical and aesthetic factors, its value to the audience, and the critic's personal reactions. This system is intended for “layman” critics and incorporates material from aesthetics, communication, instruction, and persuasion. After proper testing of this theoretical approach, a reliable evaluation instrument will be available for distribution.
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