Abstract
In the present study 160 upper-class (junior and senior) undergraduate journalism students enrolled at two major Southwestern universities volunteered to participate. Each subject was found to fit into one of four groups. It was determined that forty subjects (N = 40) were left-brain dominant (right-handed, right-eyed), forty of them (N = 40) were mixed-brain dominant (right-handed, left-eyed), forty of them were also mixed-brain dominant (left-handed, right-eyed), and the remaining forty (N = 40) subjects were right-brain dominant (left-handed, left-eyed). Handedness was indicated by each subject's preference, while eye preference was determined by a test developed and used in a study by Parish and Huslig [1]. Subsequently, these students were taught how to design/develop projects (referred to as “stacks”) using software called HyperCard used on Macintosh computers. The findings generally supported the notion that right-brain dominant individuals significantly outperformed their left-brain and mixed-brain dominant counterparts, while left-brain dominant individuals significantly outperformed the remaining two groups of mixed-brain dominant subjects in several areas. Future studies are encouraged to survey greater numbers of subjects, possibly in different disciplines or investigating this research from different cultural or gender-related perspectives.
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