Abstract
This is an investigation of the effectiveness of viewing three types of visual presentations over different intervals of time. The treatment presentations were specifically designed to test the ability of viewers to recall cognitive information from a linear, two, and four image program. Evaluation of recall was measured by a multiple-choice test instrument administered immediately, twenty-four hours, and seven days after the treatment. Three 16mm motion picture presentations were made of forty still cartoons used for all treatment presentations. The findings of the investigation point the direction between the relationship of recall and retention in viewing multi-image programs when cue summation and redundancy are not considered.
Get full access to this article
View all access options for this article.