Derived from a set of qualitative methodological procedures of analysis and validation of verbal reports, findings from both small group laboratory sessions and naturalistic observation settings are presented illustrating non-conscious expressions of racial ideology. Literal verbal productions are shown to yield “metaphorical” or subliteral references to racial concerns and stereotypes. The findings are discussed in terms of psychological and sociocultural levels of conditioning, prejudicial intent, the perception of “difference,” and the cognitive structure of prejudice.
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