The Capture Plan—The Foundation for Preparing Winning Proposals

Abstract

A well prepared Capture Plan can mean the difference between winning and losing an important procurement opportunity. The plan if properly prepared, becomes a tool for use while assembling a proposal team, obtaining sufficient Bid and Proposal dollars, and during proposal preparation to ensure that all facets of the procurement are understood and included in the proposal. This article provides information regarding the content of a typical Capture Plan—from the details needed for a basic program summary to the steps required to conduct post-proposal activities.