This article reports on a qualitative study using focus group discussions about alcohol binge drinking with tenth grade male high-school students. Groups were run separately with binge drinking and non-binge drinking adolescents in three different communities. The Theory of Planned Behaviour with two additional constructs was used to provide a theoretical framework for the semi-structured discussions and for the analysis of the data. Although the findings are complex some clear differences did emerge between binge drinkers and non-binge drinkers and between participants from the three different communities. The binge drinkers perceived positive outcomes from binge drinking, were embedded within a peer group culture of binge drinking, and found few obstacles of obtaining alcohol. The non-binge drinkers were more concerned with longer term life goals and were motivated to comply with family pressures not to drink excessively. The implications of these findings for preventive programs and for future research are discussed.
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