The purpose of this study was to determine the effects that a controlled-usage alcohol education program had on a university population. The program was developed incorporating factors of the Health Belief Model (HBM) and persuasive communication strategies. Observation in the form of a questionnaire occurred during the second, fourth, and ninth weeks of the academic quarter. The results of the multivariate analysis of variance demonstrated the overall effectiveness of the program. Univariate comparisons between experimental and control groups demonstrating statistical significance (p < .05) were behavioral intention towards responsible alcohol use and knowledge about alcohol. Discussion of the results and recommendations for further research are reported.
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