Active Physics Learning—Combining the Marketing Concept with Information Technology

Abstract

The subject of physics presents a difficult challenge to students. Research studies conducted around the world indicate that many students aren't able to grasp the fundamentals of the subject. Most institutions in the world still teach physics using the traditional approach. In the last decade, however, a number of new teaching methods have been developed. These methods, based on Information Technology (IT), encourage the active involvement of the student and demonstrate a significant improvement in physics learning. Many lecturers aren't very quick to adopt these methods, and therefore the problem remains. This article attempts to confront the difficulties of implementing innovative approaches to teaching physics. A marketing approach is proposed in which the student is the customer who is supposed to receive the service that will make it possible to meet the demands of the subject.