Abstract
Studies show meaningfulness overshadows collative variables in determining aesthetic preferences, and this meaning effect can occur very quickly, requiring only very brief visual information. Observers can understand the gist of a natural scene in a glance, even when the images are blurred. By manipulating spatial frequencies, we varied the image resolution of Realist, Impressionist, Cubist, and Abstract Expressionist paintings, and asked participants with no artistic training to rate them on Meaning, Preference, Complexity, Unity and Variety (each subject saw one level of blur/clarity). No matter how blurred the images, Realist and Impressionist paintings were judged more preferable and meaningful than Cubist and Abstract Expressionist art, and within the former styles meaning was the best predictor of preferences. Results support Martindale's theory of cognitive hedonics, which ascribes aesthetic preference to the net activation of semantic modules.
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