Sixty college students rated digitized facsimiles of 20 paintings on 12 semantic differential scales. The paintings represented two classes of content, landscape and portrait, and two styles, traditional and modern. Half the participants viewed the paintings in color, half in black and white. Removing color from portraits increased their perceived pleasantness and beauty and reduced tension. In contrast, removing color from landscapes reduced their perceived beauty. It is argued that for landscapes color may provide a critical channel for transmitting increased amounts of information such as depth. For portraits, color can be superfluous or even distracting.
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