The case method of teaching is increasingly utilized as a tool for the teaching of business communication and technical writing. In addition to providing students with meaningful exposure to actual companies and written products, the use of cases challenge students to assume one or many various positions within an organization where effective communication with myriad publics is essential in meeting organizational goals and objectives.
Get full access to this article
View all access options for this article.
References
1.
ChristensenC. R., Teaching And The Case Method, Harvard Business School Press, Boston, 1987.
2.
HuntP., The Case Method of Instruction, in Harvard Educational Review, pp. 175–192, Summer 1951.
3.
BartonL., Coping With Crisis: Teaching Students Managerial and Ethical Constraints, in The Bulletin of the Association for Business Communication, LIII:3, pp. 27–32, September 1990.
4.
CeccioJ. F., Faculty Perceptions of Stress and Coping Strategies In The Teaching of Business and Professional Writing, in The Bulletin of the Association for Business CommunicationLIII:1, pp. 17–20, March 1990.
5.
PaceR. W.Michal-JohnsonP., and MillsG. E., Trends In The Basic Course in Organizational Communication, The Bulletin of the Association for Business CommunicationLIII:4, pp. 43–49, December 1990.
6.
Letters To The Editor, The Arlington (MA) Advocate, p. 6, March 8, 1984.
7.
Letters To The Editor, The Arlington (MA) Advocate, p. 6, March 15, 1984.
8.
CeccioJ. F.Job-Related Stress Among Business- and Professional-Writing Faculty Members: Findings and Interpretation, Journal of Business and Technical Communication, 5:1, pp. 3–32, January 1991.
9.
HartleyR. E., Management Mistakes and Successes, John Wiley and Sons Inc., New York, 1991.
10.
BartonL., Crisis In Organizations: Managing and Communicating In The Heat of Chaos, Southwestern Publishing Company, Cincinnati, Ohio, 1992.
11.
BartonL., The Use of Scenario-Based Planning For Management Executives: This Game Pays Dividends, Industrial Management, pp. 8–11, November/December 1991.
12.
BartonL.A Case Study In Crisis Management: The Perrier Recall, Industrial Management And Data Systems, 91:7, pp. 6–8, 1991.
13.
BartonL.The Corporate Crisis: The Emergence Of A New Management Priority, Journal of Applied Business Research, 7:2, pp. 19–21, Spring 1991.
14.
BartonL.Crisis Communications: Continuing The Negative Fall-Out, Business Forum, 16:1, pp. 8–13, Winter 1991.
15.
BartonL., Coping With Crisis: Teaching Students Managerial And Ethical Constraints, The Bulletin of the Association for Business Communication, LIII:3, pp. 27–32, 1990.
