Abstract
The general purpose of the study was to determine whether subliminal perception could be used as a means for altering cigarette smoking behavior. The study contained a total population sample of seventy-two female subjects. The experimental situation consisted of three different films, shown at three different sessions, with subliminal stimulation for the treatment group. The control group viewed the three films without the subliminal stimulation. The entire association between smoking and quitting smoking was presented subliminally. After an analysis of the data collected, a comparison of the differences between the control and experimental groups revealed that there was no significant difference in regard to base cigarette count between groups after the treatment had been administered. Thus smoking behavior was not altered through subliminal perception as carried out in this study. There was evidence that smoking behavior was altered but it was an unpredicted change, as some of the subjects decreased their smoking patterns.
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