Abstract
The story of how a family planning postage stamp managed to get pasted on several million envelopes in Taiwan. Its chronological unfolding illustrates the complexity of applying research findings to an ongoing program in a developing country setting. The need for involving program planners early in research development, for in-service staff education, for linkage between related agencies implementing programs, and for caution in using western theoretical orientations is considered. Suggestions for discussion are provided.
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