Abstract
Little is known about the effects of television production techniques on learning. This article describes an experiment wherein two different television versions of a course segment were used with different student groups and the evaluation results. Taking full advantage of the extensive technical progress that has been made in television equipment and techniques over the past ten years, the “innovative” version was designed not only to present curriculum material, but also to try to influence favorably the attitudes of the students. Control groups were also used in the rather comprehensive research design. Details of the study are described and the evaluation of results is presented. While some difference in achievement was observed, an interesting consequence was the higher ratings given by the students to the “innovative” version.
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