Smoking or Health? International Trends and Marketing of Tobacco and Possible Interventions

Abstract

This article focuses on the trends in cigarette smoking in both developed and developing countries. There is a change in the smoking patterns from developed to the developing countries due to the shift of emphasis upon marketing of tobacco in the developing countries by the transnational tobacco industry. This is achieved due to the tobacco company's advertising strategies and its impact on the population. The harmful effects of tobacco production and its impact on the environment and health levels in these countries is discussed. Intervention strategies for smoking cessation and the benefits of such interventions is also discussed. This article focuses on these changes from a political economic of illness approach rather than just focusing on individual smokers and holding only them responsible for their healthy or non-healthy conditions.