A strategy in heart disease prevention at worksites was developed based on target group analysis on determinants of health behavior among Danish men. The target group analysis provided information on credibility problems and negative attitudes toward health education. Men operate with more knowledge types and direct their health behavior toward experiential knowledge rather than theoretical knowledge. The strategy aims at the needs of the target group by focusing on experiences and action-oriented information at individual and social levels. Supportive environments and policies within the areas of smoking, dieting, and exercising are sought to be established at the organizational level.
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