The format of the business letter reflects the necessary adjustments that writers must make to communicate successfully in the written medium. The heading, inside address, salutation, complimentary close, and signature block establish contextual anchoring for the reader to understand the many deictic references within the body of the letter. By seeing the practical nature of the components of the business letter, students no longer view the format as arbitrary and ad hoc.
Get full access to this article
View all access options for this article.
References
1.
WeissA., Communication Skills are Critical (original 1978), in The Technical Reader, 2nd edition, AndersonW. S. and CoxD. R. (eds.), Holt, Rinehart and Winston, New York, pp. 28–36, 1984.
2.
FillmoreC. J., Santa Cruz Lectures on Deixis 1971, Indiana University Linguistics Club, Bloomington, 1975.
3.
de BeaugrandeR., Text, Discourse, and Process: Toward a Multi-Disciplinary Science of Texts, Ablex Publishing Company, Norwood, New Jersey, 1980.
4.
LyonsJ., Semantics (Volume 2), Cambridge University Press, Cambridge, England, 1977.
5.
FromkinV. and RodmanR., An Introduction to Language, 3rd edition, Holt, Rinehart and Winston, New York, 1983.
6.
PearsallT. and CunninghamD., How to Write for the World of Work, 3rd edition, Holt, Rinehart and Winston, New York, 1986.
7.
NixonR., Practical Business Communications, Harcourt Brace Jovanovich, San Diego, 1984.
8.
Role of the Narrator in an Adventure Comic Book, 1982 Mid-America Linguistics Conference Papers, Department of Linguistics, University of Kansas, 1983.
9.
Aspects of Meaning, Journal of Reading, 24:1, October 1980.
10.
Grammar Within the Composition Course: A Presentational Framework, English Education, 9:1, Fall, 1977.
11.
Toward a Workable Taxonomy of Illocutionary Forces, and Its Implication to Works of Imaginative Literature, Language and Style, 8:1, Winter, 1975.