Theoretical developments on the temporalities of social movements have been grounded in both long-term and mid-term perspectives. This focus has obscured the processes of short-term mobilizations, leaving it unclear whether the established models explain the micro-dynamics of short-term protests. Considering the important effects short-term protests have on political processes, it is crucial to analyze how they develop in interaction with their external environment every day. This article seeks to address this research lacuna by extending the current perspectives into short-term protests. It tests whether the daily fluctuations of political and cultural contexts shaped the anti-U.S. beef protests in South Korea in 2008, with a temporal span of 121 days. The findings emphasize the importance of political and discursive opportunities for protests to develop: While state repression as well as state actors' dissonant/incoherent statements spurred protests, third-party actors' dissonant/incoherent opinions in the conservative media led to a decline in protests.
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