Abstract
MalcolmGladwell's Outliers: The Story of Successwas itselfmarketed to succeed. Gladwell appeared in numerous television interviews. Outliers was immediately reviewed by major newspapers in the United States, England, Canada, and Australia. Leading bookstore chains discounted the book and displayed it prominently. When I checked the day after it was released in November 2008, it was already fourth in Amazon.com's rankings.