American women have flooded into sports at all levels in the last several decades—but you would never know it from watching the evening news.
References
1.
Amateur Athletic Foundation of Los Angeles.“Gender in Televised Sports News and Highlights Shows: 1989 through 2004.” (Amateur Athletic Foundation of Los Angeles, 2005; http://www.aafla.org/11pub/over_frmst.htm). The most recent addition to a longitudinal study that compares the quantity and quality of televised coverage of women's and men's sports.
2.
CarpenterLinda JeanAcostaVivien R.. Title IX (Human Kinetics Publishers, 2005). A vivid history of the role of Title IX in U.S. women's sports, written by two scholars who have studied and advocated for gender equity in sports for several decades.
3.
MessnerMichael A.de OcaJeffrey Montez. “The Male Consumer as Loser: Beer and Liquor Ads in Mega Sports Media Events.”Signs: Journal of Women in Culture and Society30 (2005):1879–1909. An examination of gender symbolism in beer and liquor ads aimed at boys and men in Sports Illustrated and in televised coverage of the Super Bowl.
4.
NylundDavid. “When in Rome: Heterosexism, Homophobia and Sports Talk Radio.”Journal of Sport and Social Issues28 (2004):136–68. A revealing study of one of the most popular sports radio talk shows.
5.
ScratonSheilaFlintoffAnne, eds. Gender and Sport: A Reader (Routledge, 2002). A collection of many of the most important scholarly articles on gender and sport.