After a decade of frenzied globalization, the rich of India welcome consumer goods and experiment with new arrangements between men and women. But because the economic opportunities of middle-class Indian men have not expanded, most of them merely welcome Western media images that reinforce their power and masculine self-image.
References
1.
AbrahamLeena. “Redrawing the Lakshman Rekha: Gender Differences and Cultural Constructions in Youth Sexuality in Urban India.”South Asia24, (2001): 133–156. Abraham's article shows the limited effect of cultural globalization on young people's attitudes about gender and family; it also addresses the effects of pornography.
2.
DernéSteve. “Globalization and the Reconstitution of Local Gender Arrangements.”Men and Masculinities5, (2002): 144–164. An examination of men's reaction to global influences in India and Fiji.
3.
DernéSteve. “Globalizing Gender Culture.”Women's Studies Occasional Papers, Office of Women's Research, University of Hawaii—Manoa, forthcoming. This paper provides a fuller discussion of some of the empirical material in this article.
4.
FernandesLeela. “Nationalizing ‘the Global’: Media Images, Cultural Politics and the Middle Class in India.”Media, Culture & Society22, (2000): 611–628. Fernandes' interviews with affluent Indians show changes introduced by globalization.
5.
GuptaDipankar. Mistaken Modernity: India Between Two Worlds.New Delhi: Harper Collins, 2000. A description of the effects of globalization on affluent Indians.
6.
LiechtyMark. Suitably Modern.Princeton, NJ: Princeton University Press, 2003. Liechty examines the effects of transnational media in Kathmandu, Nepal, with special attention to the making of the middle class.
7.
PageDavidCrawleyWilliam. Satellites Over South Asia.New Delhi: Sage, 2001. The authors show how class, gender, and region affect Indians' responses to new media. It is especially useful on attraction to fashion.
8.
Shurmer-SmithPamela. India: Globalization and Change.London: Arnold, 2001. A good review of economic changes resulting from economic liberalization.
