Challenges of Applying Human Factors to the Design of Commercial Products

Abstract

Human Factors practitioners in engineering and manufacturing firms have significant challenges in applying and assuring the implementation of usability features in products designed for commercial markets. Educational programs, specialized training, and in general, the direction of the human factors profession which emphasize empirical methodologies and promotion of attitudes which reinforce the classical approach to applied research are often inappropriate for contributing to product developments.

Root causes of the discrepancy between the use of formal Human Factors methodologies and the challenge of using these in product development are traceable to the origins of our profession. Frank discussion is needed within the profession to address this growing concern.

The purpose of this panel is to provide insight into techniques used by practicing human factors professionals, foster discussions on how we can broaden the application of our discipline, and contribute more effectively to solving the challenges of integrating technology with users. Panelist represent a cross section of human factors specialists from product development firms. Each member promotes a different approach to practicing human factors; these approaches will help broaden the influence of our profession. A summary of these approaches is presented below.