AndreasenAlan R. (2012), “Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing,”Journal of Public Policy & Marketing, 31 (1), 36–41.
2.
AndrewsJ. Craig, BurtonScot, and KeesJeremy (2011), “Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols,”Journal of Public Policy & Marketing, 30 (2), 175–90.
3.
AndrewsJ. Craig, NetemeyerRichard G., and BurtonScot (2009), “The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?”Journal of Public Policy & Marketing, 28 (1), 41–55.
4.
ArnouldEric J., PlastinaAlejandro, and BallDwayne (2009), “Does Fair Trade Deliver on Its Core Value Proposition? Effects on Income, Educational Attainment, and Health in Three Countries,”Journal of Public Policy & Marketing, 28 (2), 186–201.
5.
AshleyChristy, and LeonardHillary A. (2009), “Betrayed by the Buzz? Covert Content and Consumer-Brand Relationships,”Journal of Public Policy & Marketing, 28 (2), 212–20.
6.
BakerStacey Menzel (2009), “Vulnerability and Resilience in Natural Disasters: A Marketing and Public Policy Perspective,”Journal of Public Policy & Marketing, 28 (1), 114–23.
7.
BerryChristopher, BurtonScot, and HowlettElizabeth (2017), “The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers' Risk Beliefs and Use Intentions,”Journal of Public Policy & Marketing, 36 (1), 54–69.
8.
BlockLauren G., GrierSonya A., ChildersTerry L., DavisBrennan, EbertJane E.J., KumanyikaShiriki, (2011), “From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being,”Journal of Public Policy & Marketing, 30 (1), 5–13.
9.
BlockLauren G., KellerPunam A., VallenBeth, WilliamsonSara, BirauMia M., GrinsteinAmir, (2016), “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process,”Journal of Public Policy & Marketing, 35 (2), 292–304.
10.
FerrellO.C., Gonzalez-PadronTracy L., TomasG.HultM., and MaignanIsabelle (2010), “From Market Orientation to Stakeholder Orientation,”Journal of Public Policy & Marketing, 29 (1), 93–96.
11.
GopaldasAndrew (2013), “Intersectionality 101,”Journal of Public Policy & Marketing, 32 (Special Issue), 90–94.
12.
GriskeviciusVladas, CantúStephanie M., and van VugtMark (2012), “The Evolutionary Bases for Sustainable Behavior: Implications for Marketing, Policy, and Social Entrepreneurship,”Journal of Public Policy & Marketing, 31 (1), 115–28.
13.
GruberVerena, HolwegChristina, and TellerChristoph (2016), “What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective,”Journal of Public Policy & Marketing, 35 (1), 3–25.
14.
GundlachGregory T., and WilkieWilliam L. (2009), “The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision,”Journal of Public Policy & Marketing, 28 (2), 259–64.
15.
HawsKelly, DavisScott W., and DholakiaUtpal M. (2016), “Control over What? Individual Differences in General Versus Eating and Spending Self-Control,”Journal of Public Policy & Marketing, 35 (1), 37–57.
16.
IyerEaswar S., and ReczekRebecca W. (2017), “The Intersection of Sustainability, Marketing, and Public Policy: Introduction to the Special Section on Sustainability,”Journal of Public Policy & Marketing, 36 (2), 246–54.
17.
KeesJeremy, BurtonScot, AndrewsJ. Craig, and KozupJohn (2010), “Understanding How Graphic Pictorial Warnings Work on Cigarette Packaging,”Journal of Public Policy & Marketing, 29 (2), 265–76.
18.
LaczniakGene R., and MurphyPatrick E. (2012), “Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective,”Journal of Public Policy & Marketing, 31 (2), 284–92.
19.
MarkosEreni, MilneGeorge R., and PeltierJames W. (2017), “Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil,”Journal of Public Policy & Marketing, 36 (1), 79–96.
20.
NaylorRebecca Walker, DromsCourtney M., and HawsKelly L. (2009), “Eating with a Purpose: Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments,”Journal of Public Policy & Marketing, 28 (2), 221–33.
21.
NetemeyerRichard G., BurtonScot, AndrewsJ. Craig, and KeesJeremy (2016), “Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs,”Journal of Public Policy & Marketing, 35 (1), 124–43.
22.
OzanneJulie L., DavisBrennan, MurrayJeff B., GrierSonya, BenmecheddalAhmed, DowneyHilary, (2017), “Assessing the Societal Impact of Research: The Relational Engagement Approach,”Journal of Public Policy & Marketing, 36 (1), 1–14.
23.
PressMelea, and ArnouldEric J. (2009), “Constraints on Sustainable Energy Consumption: Market System and Public Policy Challenges and Opportunities,”Journal of Public Policy & Marketing, 28 (1), 102–13.
24.
ProtheroAndrea, DobschaSusan, FreundJim, KilbourneWilliam E., LuchsMichael G., OzanneLucie K., (2011), “Sustainable Consumption: Opportunities for Consumer Research and Public Policy,”Journal of Public Policy & Marketing, 30 (1), 31–38.
25.
RaghubirPriya, RobertsJohn, LemonKatherine N., and WinerRussell S. (2010), “Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics,”Journal of Public Policy & Marketing, 29 (1), 66–77.
26.
RichinsMarsha L. (2011), “Materialism, Transformation Expectations, and Spending: Implications for Credit Use,”Journal of Public Policy & Marketing, 30 (2), 141–56.
27.
SchwartzDaniel, and LoewensteinGeorge (2017), “The Chill of the Moment: Emotions and Proenvironmental Behavior,”Journal of Public Policy & Marketing, 36 (2), 255–68.
28.
SciandraMichael R., LambertonCait, and ReczekRebecca Walker (2017), “The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?”Journal of Public Policy & Marketing, 36 (1), 15–35.
29.
SmithN. Craig, DrumwrightMinette E., and GentileMary C. (2010), “The New Marketing Myopia,”Journal of Public Policy & Marketing, 29 (1), 4–11.
30.
SmithN. Craig, GoldsteinDaniel G., and JohnsonEric J. (2013), “Choice Without Awareness: Ethical and Policy Implications of Defaults,”Journal of Public Policy & Marketing, 32 (2), 159–72.
31.
StewartDavid W. (2016), “Elections, Ideation, and Scholarship,”Journal of Public Policy & Marketing, 35 (1), 1–2.
32.
VanEppsEric M., DownsJulie S., and LoewensteinGeorge (2016), “Calorie Label Formats: Using Numeric and Traffic Light Calorie Labels to Reduce Lunch Calories,”Journal of Public Policy & Marketing, 35 (1), 26–36.
33.
WalkerKristen L. (2016), “Surrendering Information Through the Looking Glass: Transparency, Trust, and Protection,”Journal of Public Policy & Marketing, 35 (1), 144–58.
34.
XiaoJing Jian, TangChuanyi, SeridoJoyce, and ShimSoyeon (2011), “Antecedents and Consequences of Risky Credit Behavior Among College Students: Application and Extension of the Theory of Planned Behavior,”Journal of Public Policy & Marketing, 30 (2), 239–45.
