GundlachGregory T., ed. (2007), “The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society,”Journal of Public Policy & Marketing, 26(Fall), 243–50.
2.
GundlachGregory T., ed. and WilkieWilliam L. (2009), “The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision,”Journal of Public Policy & Marketing, 28(Fall), 259–64.
3.
WilkieWilliam L., and MooreElizabeth S. (1997), “Special Report: Consortium Survey on Marketing and Society Issues: Summary and Results,”Journal of Macromarketing, 17(2), 89–95.
4.
WilkieWilliam L., and MooreElizabeth S. (2003), “Scholarly Research in Marketing: Exploring the ‘Four Eras’ of Thought Development,”Journal of Public Policy & Marketing, 22(Fall), 116–46.
5.
WilkieWilliam L., and MooreElizabeth S. (2007), “What Does the Definition of Marketing Tell Us About Ourselves?”Journal of Public Policy & Marketing, 26(Fall), 269–76.