Special Issue Editors' Statement: Helping Consumers Help Themselves

Beales J. Howard III (2003), “The Federal Trade Commission's Use of Unfairness Authority: Its Rise, Fall, and Resurrection,” Journal of Public Policy & Marketing, 22 (Fall), 192–200.

Bertrand Marianne , Mullainathan Sendhil , and Shafir Eldar (2006), “Behavioral Economics and Marketing in Aiding Decision Making Among the Poor,” Journal of Public Policy & Marketing, 25 (Spring), 8–23.

Botti Simona , and Sheena S. Iyengar (2004), “The Psychological Pleasure and Pain of Choosing: When People Prefer Choosing at the Cost of Subsequent Satisfaction,” Journal of Personality and Social Psychology, 87 (3), 312–26.

Botti Simona , and Sheena S. Iyengar (2006), “The Dark Side of Choice: When Choice Impairs Social Welfare,” Journal of Public Policy & Marketing, 25 (Spring), 24–38.

Boyer Marcel , and Laffont Jean-Jaques (1999), “Toward a Political Theory of the Emergence of Environmental Incentive Regulation,” Rand Journal of Economics, 30 (1), 137–157.

Briley Donnel A. , and Jennifer L. Aaker (2006), “Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise,” Journal of Public Policy & Marketing, 25 (Spring), 53–66.

Calfee John E. (2002), “Public Policy Issues in Direct-to-Consumer Advertising,” Journal of Public Policy & Marketing, 21 (2), 174–93.

Cohen Alma , and Einev Liran (2003), “The Effects of Mandatory Seat Belt Laws on Driving Behavior and Traffic Fatalities,” Review of Economics and Statistics, 85 (4), 828–43.

Cohen Joel B. (1996), “Smokers’ Knowledge and Understanding of Advertised Tar Numbers: Health Policy Implications,” American Journal of Public Health, 86 (1), 18–24.

Conner Kathleen Reavis , and Richard P. Rumelt (1991), “Software Piracy: An Analysis of Protection Strategies,” Management Science, 37 (2), 125–39.

Cullen Julie Berry , Brian A. Jacob , and Levitt Steven (2003), “The Effect of School Choice on Student Outcomes: Evidence from Randomized Lotteries,” NBER Working Paper No. 10113, (November).

Ellig Jerry , and Alan E. Wiseman (2005), “Legislative Action and Market Responses: Results of Virginia's Natural Experiment with Direct Wine Shipment,” Mercatus Center Working Paper on Regulatory Studies, George Mason University, (December 15), (accessed January 2, 2006), [available at http://www.mercatus.org/pdf/materials/1481.pdf].

Ford Gary T. , and Jack E. Calfee (1986), “Recent Developments in FTC Policy on Deception,” Journal of Marketing, 50 (July), 82–103.

Gallery Gerry , and Gallery Natalie (2005), “Paradox of Choice in a Mandatory Pension Savings System: Challenges for Australian Retirement Income Policy,” Policy and Politics, 33 (July), 519–32.

Greene David L. (1998), “Why CAFE Worked,” Energy Policy, 26 (8), 595–613.

Hutton Bruce R. , and William L. Wilkie (1980), “Life Cycle Cost: A New Form of Consumer Information,” Journal of Consumer Research, 6 (4), 349–60.

Ippolito Pauline M. , and Alan D. Mathios (1990), “Information, Advertising, and Health Choices: A Study of the Cereal Market,” Rand Journal of Economics, 21 (3), 459–80.

Iyengar Sheena S. , and Jiang Wei (2005), “The Psychological Costs of Ever Increasing Choice: A Fallback to the Sure Bet,” working paper, Graduate School of Business, Columbia University.

Iyengar Sheena S. , and Mark R. Lepper (2000), “When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?” Journal of Personality and Social Psychology, 79 (6), 995–1006.

Kahn Barbara E. , and Luce Mary Frances (2006), “Repeated-Adherence Protection Model: ‘I'm OK, and It's a Hassle,’” Journal of Public Policy & Marketing, 25 (Spring), 79–89.

Klepper Steven , and Nagin Daniel (1989), “Tax Compliance and Perceptions of the Risks of Detection and Criminal Prosecution,” Law & Society Review, 23 (2), 209–240.

Loewenstein George (1996), “Out of Control: Visceral Influences on Behavior,” Organizational Behavior and Human Decision Processes, 65 (3), 272–92.

Lynch John G. Jr. , Thomas E. Buzas , and Sanford V. Berg (1994), “Regulatory Measurement and Evaluation of Telephone Service Quality,” Management Science, 40 (2), 169–94.

Lynch John G. Jr. , Thomas E. Buzas , and Zauberman Gal (2006), “When Do You Want It? Time, Decisions, and Public Policy,” Journal of Public Policy & Marketing, 25 (Spring), 67–78.

Mazar Nina , and Ariely Dan (2006), “Dishonesty in Everyday Life and Its Policy Implications,” Journal of Public Policy & Marketing, 25 (Spring), 117–26.

Mazar Nina , Amir On , and Ariely Dan (2005), “(Dis)Honesty: A Combination of Internal and External Rewards,” working paper, Sloan School of Management, Massachusetts Institute of Technology.

Mazis Michael B. , Louis A. Morris , and John L. Swasy (1991), “An Evaluation of the Alcohol Warning Label: Initial Survey Results,” Journal of Public Policy & Marketing, 10 (Spring), 229–41.

Meier Kenneth J. , and Michael J. Licari (1997), “The Effect of Cigarette Taxes on Cigarette Consumption, 1955 Through 1994,” American Journal of Public Health, 87 (7), 1126–30.

Miller James C. III (1983), personal letter to John D. Dingell, (October 26).

Moller Arlen C. , Richard M. Ryan , and Edward L. Deci (2006), Self-Determination Theory and Public Policy: Improving the Quality of Consumer Decisions Without Using Coercion,” Journal of Public Policy & Marketing, 25 (Spring), 104–116.

Moorman Christine (1996), “A Quasi Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act,” Journal of Public Policy & Marketing, 15 (Spring), 28–44.

Parker Ruth M. , Mark V. Williams , Barry D. Weiss , David W. Baker , Terry C. Davis , Cecilia C. Doak , Leonard G. Doak , Hein Karen , Cathy D. Meade , Nurss Joann , Joanne G. Schwartzberg , and Stephen A. Somers (1999), “Health Literacy: Report of the Council on Scientific Affairs,” Journal of the American Medical Association, 281 (6), 552–57.

Rucker Derek D. , and Richard E. Petty (2006), “Increasing the Effectiveness of Communications to Consumers: Recommendations Based on Elaboration Likelihood and Attitude Certainty Perspectives,” Journal of Public Policy & Marketing, 25 (Spring), 39–52.

Sappington David E.M. (2005), “Regulating Service Quality: A Survey,” Journal of Regulatory Economics, 27 (2), 123–54.

Thaler Richard H. , and Benartzi Shlomo (2004), “Save More Tomorrow (TM): Using Behavioral Economics to Increase Employee Saving,” Journal of Political Economy, 112 (1), 164–88.

Verplanken Bas , and Wood Wendy (2006), “Interventions to Break and Create Consumer Habits,” Journal of Public Policy & Marketing, 25 (Spring), 90–103.

Wikipedia.com (2006), “Behavioral Finance,” (accessed January 13), [available at http://en.wikipedia.org/wiki/Behavioral_finance].

Wilkie William L. , Dennis L. McNeill , and Michael B. Mazis (1984), “Marketing's Scarlet Letter: The Theory and Practice of Corrective Advertising,” Journal of Marketing, 48 (April), 11–31.

Wiseman Alan E. , and Ellig Jerry (2004), “Market and Nonmarket Barriers to Internet Wine Sales: The Case of Virginia,” Business and Politics, Vol. 6, No. 2, (accessed January 13, 2005), [available at http://www.bepress.com/bap/vol6/iss2/art4].

Zauberman Gal , and John G. Lynch Jr. (2005), “Resource Slack and Discounting of Future Time Versus Money,” Journal of Experimental Psychology: General, 134 (1), 23–37.